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Why Choose Chicken?

Our Bodies Love Chicken

  • It’s a high-quality, complete protein.
  • It builds muscle and strengthens bones.
  • It supports weight loss and flexes with various diets (Keto, Paleo, Mediterranean, Dietary Guidelines for Americans).
  • It delivers vital, under-consumed nutrients, such as magnesium, potassium, choline, vitamin B12 and iron.

Our Brains Love Chicken

  • Chicken contains tryptophan, an amino acid linked with increasing levels of serotonin — the “feel good” neurochemical.
  • It contains vitamin B12 and choline, which together, may promote brain development in children, help the nervous system function properly and aid cognitive performance in older adults.

Our Planet Loves Chicken

  • Chicken is more sustainable than ever before!
  • It takes 75% fewer natural resources to produce today than it did in 1965.
  • It requires 58% less water and 72% less farmland than it did 54 years ago.

More Reasons to Love Chicken

  • Chicken is a meal that’s a people-pleaser for all ages.
  • It’s more affordable than other types of poultry, beef or pork.
  • It’s one of the most accessible sources of protein.
  • It plays an important role in nutrition through the stages of life.

Learn More Safety & Handling Tips

Chicken can only power your body when it is fully cooked.

Four simple words – Clean, Separate, Cook and Chill – can serve as reminders to always handle and cook food safely to reduce the risk of illness to you and your family.

Read More Safety & Handling Tips

For Foodservice Operators

Visit our site for culinary professionals and learn how chicken served to patrons is raised and produced.

Visit Foodservice.ChickenCheck.In