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The Chicken Guarantees are a set of welfare standards that serve as a benchmark for the broiler chicken (chicken raised for meat) industry – and they’re also simple consumer guarantees. The Chicken Guarantees encompass chicken meat products of every kind found at grocery stores, restaurants and cafeterias in the U.S. to ensure people have the information they are seeking regarding how their chicken is cared for and raised.

Anytime you buy or eat chicken,

you can be assured that the chicken is…

To help you get a better sense of The Chicken Guarantees, this bite-sized video brings you inside a typical chicken farm to see The Chicken Guarantees in action.

Learn more about how chickens are raised and check out the Day in the Life video series. Follow along as we explore the first day baby chicks arrive on the farm to when they are transported to processing seven weeks later.